Where brands
break into
a generation.
A multi-day, multi-brand activation in venues right next to North America's biggest universities. Brands targeting Gen-Z get an immersive room. Students get the experience. College creators capture it. Campus media covers it. Five years of trying-to-reach-students replaced by three days of being-in-the-room-with-them.
Three days,
twelve brands.
Alpha House is the room brands trying to land with 18-25 year-olds keep wishing existed. Each edition takes over a venue within walking distance of a major college campus. Twelve brands set up product experiences — drinks, snacks, beauty, tech, fashion, lifestyle — designed for the way students actually browse, post, and tell their friends. Students arrive via lottery RSVP, partner orgs, and campus social. College creators come for content. National media follows because Gen-Z attention is what they're trying to chart.
A house, not a hall.
Each edition takes over a venue within walking distance of campus. Curated for atmosphere — not capacity. Walkable from the dorm at midnight.
Twelve, never thirteen.
Drinks, snacks, beauty, tech, fashion, lifestyle. One brand per category, each with their own room. Curated to fit how Gen-Z actually browses.
Students first, creators second.
RSVPs through campus partners, lottery, and student orgs. Capped to 600 over three days. College content creators round out evenings.
Earned, not embedded.
National and campus media cover the format. No paid placements. Each editor leaves with stories they couldn't get from a press release.
Five campuses,
five chances.
Six campuses so far.
Take a room.
If your brand is trying to land with college students, apply for a slot. We curate carefully — twelve, never thirteen — so each brand has the room to actually be tried, not skimmed past. Brand fit review by Milo curation team within 7 days. Tier pricing by city and slot.
- ○Brand fit review within 7 days
- ○Slot includes room build-out + creator priority
- ○Coverage tracked into Milo OS post-event
- ○Tier pricing — boutique to enterprise
Take a seat.
Students RSVP through campus partners and the lottery list (link drops 2 weeks before each edition). Creators with 5K+ followers and student-press members can apply directly — we'll send you invites to relevant cities.
- ○Student lottery RSVP — 2 weeks before each edition
- ○Creator slots: 5K+ followers, your beat matches
- ○Student press: campus paper, radio, podcast
- ○Capacity-capped at ~200/day to keep the rooms breathable
What the press has said.
Alpha House has been covered as a format, not just a vehicle. Below is a slice of what national and campus editors have written across our first six editions.
“Alpha House does what most campus activations forget — treats students like editors instead of demographics.”
“If a brand activation can feel like a friend's house party that just happens to have twelve products in it, this is what it looks like.”
“The first multi-brand event on the Canadian college circuit that the editors stayed at past sundown.”