Twelve years of placing considered brands in the rooms — and on the pages — that move them. Public relations, brand development, social, content, and influencer programs. Run by partners. Capped at the cohort the partners can actually pitch.
The agency is six disciplines that can be hired alone, but which work best together — because the editor that placed your founder profile is the same editor your social calendar is feeding, and the photographer shooting the brand book is the one who shoots the day-one feed.
Tier-1 placements, founder profiles, product reviews, columns, broadcast. Every pitch comes from a partner — never an assistant — and every campaign is built around the two or three editors who'd actually move your business if they wrote it.
We write the story before we pitch it. Positioning, voice, messaging architecture, naming, founder narrative. The deliverable looks like a bound editorial brief, not a slide deck — because that's how the press is going to read it back to you.
Strategy, content, community, and paid amplification on the platforms your audience is actually on. We treat a brand's feed like a publication — with an editorial calendar, a masthead, and a quiet point of view that doesn't change every Tuesday.
Long-form writing, photography, short film, and the supporting editorial that turns a launch into a feature. Made by writers and directors who file for the same magazines our PR partners pitch — so the content reads like it belongs there.
We don't run influencer mailers. We build creator programs the way we build talent careers — selectively, in writing, around the two or three people who'd recommend the product to a friend even if you weren't paying them. Often, those people are already on our roster.
Site, story, sequence — the digital surfaces a brand needs the day a campaign goes live. We build the launch micro-site, the editorial seeding, the press kit, the embargo, and the day-one feed in one sequence. Run by the partner who pitched the headline.
Three programs from the active roster — chosen because the path from first pitch to final placement is the part most worth showing.
An eleven-month build to a tier-1 founder profile in Vogue Canada — the first time the magazine had covered a Web3 founder editorially. The placement opened doors at Globe Style, FASHION, and BNN Bloomberg in the same quarter.
Repositioning a beloved coffee brand from a Toronto café chain into a Canadian wellness label. We wrote the new narrative, ran the messaging architecture, and placed the relaunch in The Globe & Mail — the day before retail expansion was announced.
A three-year program of editorial-first placements that took a Toronto lifestyle label from local press to The Cut, ELLE Canada, and a recurring column in FASHION Magazine. Run partner-led, with no paid placements at any point in the program.
A rolling cut of the placements partners have closed for active brands — refreshed monthly, never embellished.
Founder-level relationships are not handed to coordinators. The person who closes you is the person calling the editor on your behalf — every pitch, every cycle, every time.
No paid placements. No guaranteed press. If the merits aren't there, we'll tell you what we'd need to change before we'd send a single email.
Editors pay our bills the way our brands do — they pay us in trust. We protect that more carefully than anything else on the brief.
The agency caps active brands at the number our partners can pitch personally. When the cap is hit, we open a waitlist instead of dropping the standard.
Send the launch, the round, the relaunch, the rebrand, the founder profile. We read everything that comes in, and we'll come back inside two business days with whether the merits are there — and what we'd recommend if they are.