Experiences · The Milo events portfolio
Rooms we build.
Milo runs themed multi-brand events for audiences that don't get reached well by press releases — students, wellness practitioners, soon more. Each event is a room a brand can step into, not a press list it has to chase.
01 · Active & in development2 active · 1 in development
For brands trying to break into Gen-Z
Audience
College & university students
Format
3 days · venue near a campus · 12 brands
Tour the event →For boutique wellness brands & considered press
Audience
Wellness press · creators · practitioners
Format
2 days · single venue · 8 brands
Tour the event →More themed events through 2026
Audience
Audience · TBA
Format
Format · TBA
Coming soon02 · Why we run events
The audience is the brief.
Most multi-brand events are built around the brand list and hope an audience shows up. We build around the audience first — what room they actually want to walk into, who they trust to invite them, what kind of moment turns into the post they make without being asked.
That's why each Milo experience is themed for a specific cohort. Alpha House is for college students. Wellness Reset is for considered wellness press and practitioners. The next one will be for an audience your press release isn't reaching either.